Musical Thoughts: Why does new Music have such a short shelf life?

One of my recent posts on social media inspired me to write about this next topic. I am going to be talking about the very short shelf life that comes with new Music in today’s times. As we continue to live in a digital era, Music industries are focusing more on the popularity of songs via the number of views they receive at social media platforms such as YouTube etc. rather than traditional sales.

With regards to the Bollywood Music industry, as they continue to make and release films so frequently, we also get to hear a wide variety of soundtracks throughout each month of the year. The main problem with this, however, is that the turnover of Music becomes so frequent, that a good track can be very easily forgotten.

I was recently reminded of this after seeing one of my two year old Facebook posts, where I had enjoyed listening to the Bombay Velvet soundtrack. Despite the film failing to succeed, its soundtrack was widely appreciated and yet I have not listened to the album again, since it released! We all tend to stick to our favourite composers of course, but it is also always good be open and listen to all kinds of Music where possible. Yet it seems that we easily forgrt this and the novelty of new Music wares off easily.

Has this also happened to you? Are we listening to new Music so quickly and requently that forgetting to enjoy what is already there? How often do you add songs to your phone or mp3 player? Do share your thoughts!

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